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A Shift in Marketing… Incoming!
There was a time when clients were attracted to telemarketing and media ads, or outbound marketing. Like banging heads against a wall, merchants paid big money to disseminate product and service...
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Award-winning: An investment or waste of resources?
It’s that time of year again. With strategic prowess, we’re reviewing our 2013 marketing plan to ensure it will spotlight all the wonderful work happening at Spectrum and, ultimately, drive new...
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What do we do? We’re collaborate managers. We work together for the greater...
Living in D.C., it’s common to hear “who do you work for?” and “what do you do?” I often respond with “well, I mostly like to plan for travel, watch SEC football and invest in friends.” Since people...
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Internet Marketing Goes Interactive: Are you on the cutting edge?
Folks around the world are constantly inundated with persuasive communication: gossip over lunch, ads in airport security bins, product placement on Nashville… the messaging never stops! Web-based...
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Strategically Addressing Health Care Challenges: Smart Cards Improve African...
In a land where health care illiteracy is prevalent and disease outbreaks can spread quickly due to poor environmental and sanitation conditions, how do you efficiently document individual medical...
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Science is the new ABCs and 123s
Science saves the day when furry friends of Sesame Street are solving problems with science. In another episode, Sesame Street encourages kids to be scientists by investigating and exploring. Elmo...
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Raising awareness of neurological disease: A tribute
Former NFL defensive back Paul Oliver died this week from a self-inflicted gunshot wound. Oliver was a hometown hero who took his varsity football team to the state championship. Called a wolverine and...
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Natural disaster, health care + social media. Where do they converge?
Food, clean water and shelter are the primary concerns in the Philippines this week as locals struggle to recover from the destruction of typhoon Haiyan. Supplies by the tons are being flown into the...
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China’s economic growth is a catalyst for change in the country’s health care...
Whether we’re talking about a family, business or country, significant growth inevitably causes a ripple effect of change and requires careful management to keep the proverbial engines running...
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Inexpensive, everyday objects: The next big trend in medical devices?
According to Livestrong and WebMD, monitoring your heart aides in meeting weight loss goals, conducting safe and effective exercise, detecting health abnormalities and improving heart health. Once...
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